Why you need a middle donor fundraising program.
Do you have a middle donor fundraising program? In my experience, many organizations have one — think of the ubiquitous “President’s Circle” — but don’t do much with it. Others spend…
After the cows go home. (send fundraising events and galas packing)
It seems like my last post hit a nerve: a lot of people want to send the sacred cows (fundraising events like galas and golf tournaments) packing. A couple of…
What Have I Learned about Campaign Case Statements? (non profit campaigns)
It’s hard work. It always, always takes much longer than you expect. Think in terms of months and months, instead of weeks and weeks. It could take as long as…
Glenn Says: Be gone, you sacred cow. ( the folly of fundraising event ideas)
For years, I’ve preached against one of the sacred cows of fundraising: the gala. Whenever a client suggests that they want to start one, I talk them out of it.…
Nancy Says: Why Is It So Hard to Find a Good Major Gifts Officer?
Yes, it is. Yes, it’s going to be hard to do a search. Hiring a major gift officer is like finding the winning thoroughbred in a corral of horses.
You have to kiss a lot of horses to get there. No way around it. It’s hard work.
Simplicity rules in non profit advertising.
I’m a follower of advertising design, especially as it relates to nonprofit organizations. I have no formal training in the field, mind you, but over the years I’ve honed my…